A publishing company finds that social software cuts down on the duplication of work.
Five years ago, United Business Media, which owns a number of trade publications and hosts trade shows, reorganized itself as part of a plan to improve the online presence of its properties. The 100-year-old company broke its three divisions into a federation of 15 semiautonomous businesses, each catering to a specialized audience from jewelry makers to the aviation industry. UBM says the move helped it increase the percentage of its revenue that comes from online advertising rather than print, but it also created a new problem. The company had dismantled the hierarchical structure that had facilitated communication among 6,000 employees around the world.
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Category : Article - Business |
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